PaulFreedman.net: Business Writing / Project Management
Testimonials in brief:
Paul Freedman's Business Writing Services:
Introduction: | top
The greatest challenge I repeatedly face in business writing is "How can I make this story come alive?" It is straightforward to put into words what a client wants to express, harder to do it concisely, and more difficult still to tell the story in a way that conveys the energy and intent of the client. In my business writing I focus on listening to the client so that I can vividly communicate their excitement about their project or product through my own words.
I have worked for years in professional environments. I bring with me
a strict personal commitment to: the highest quality work, regular, informative
communications, and respect for deadlines. My references can speak to
these qualities. Please contact
me for a references list.
Setting up an Engagement: | top
When we speak on the phone, I will listen to your project needs to determine whether I have the appropriate skills and availability for your project. If the answer is yes, I will prepare a project proposal. In my proposal I will summarize the project background, and explain my approach, the components of my work, my steps and timeline, and finally, my fees. After reading my proposal, you will know exactly what steps I will follow, what my key deliverables to you will be, and what will be the associated deadlines.
By the time I've written and submitted a proposal, I've spent enough time processing a client's needs that the hard work is behind us. The way forward on the project will be fun, creative, and rewarding.
I work at competitive rates that are consistent with my skills and level of experience. When compared with the expense of hiring a professional PR firm or a full-time marketing staff, I offer a major savings. In the past I have worked with nonprofits and startups to taylor my offerings to their budgets.
Services Offered: | top
Editorial Proofreading -- This service is useful for clients who have already produced a document but want to double-check it before it goes out the door to a potential funder, client, investor, employee, supporter, etc. The service involves many reads of the document, general suggestions and feedback, specific in-context suggestions, and a complete grammatical sweep of the document.
Writing -- The client has a letter, document, or presentation in mind and calls on me to produce this document. Clients who want the best results from this type of service must prepare to help with research -- finding quotes, specific examples, numbers and statistics, possible interview subjects.
Project Management -- For more complex projects such as web sites, I manage the creative and production processes. I bring in necessary talent (graphic design, photography, illustration, and later, printing) and coordinate client meetings and conference calls to review progress.
Web site copy writing -- Web writing must address a faster paced reading style and a networked approach to knowledge. I have also refined my web writing style to win high ratings with search engines like google.
Technical documentation -- For software or complex web-based tools, thorough documentation can turn doubtful first-time users into model customers. Detailed screenshots, step by step instructions, and human-friendly language are the keys to successful documentation.
Past and current clients: | top
Cycles LaFemme -- The premier designer of fashionable bike shirts
for women, Cycles La Femme made its debut at the industry trade show,
Interbike in 2002. After winning awards for her designs and securing her
first orders, founder Jennifer Kaminski sought financing for her national
sales rollout. Kaminski used my editorial proofreading service to rewrite
her fundraising letter and bring in the capital needed to place her first
order with the manufacturer.
Village Bicycle Project -- This nonprofit collects bikes from
garages and basements in the Pacific Northwest, and transports them in
shipping containers to Ghana, where it offers them at discount prices
to villages. Founder David Peckham brought me in to repackage research
from his 2001 Ghana trip for the popular cycling press. As of July 2003,
the photo essay "Getting by in Ghana" is under consideration
by Velovision Magazine. Peckham also used my editorial proofreading service
for his annual report, which goes out to 300 supporters and funders worldwide,
Year Up -- Based in Boston, this nonprofit teaches technology
skills to disadvantaged urban youth, creating a community of 'life-long
learners.' I worked with Year Up's director, Gerald Chertavian, on a 9-page
executive summary to be used for funding. After my editorial proofreading
Chertavian's team rewrote the document and approached potential funders
with new confidence. "I really appreciate your... incredibly helpful
suggestions," wrote Chertavian.
Xtracycle LLC -- The sister to XAccess, this for-profit manufacturer
of "Sport Utility Bicycles" debuted its product three years
ago in the foothills of the California Sierra and now has riders in at
least four continents. Xtracycle asked me to write a product review for
publication in Adventure Cycling, the monthly publication of a 40000 member
organization by the same name. My review ran in the September/October
2001 edition of Adventure Cycling, and has since resulted in a more direct
sales for Xtracycle than any other piece of press coverage. I also contribute,
on roughly a bimonthly basis, a newsletter to loyal Xtracycle fans and
supporters. Xtracycle boardmember and bicycle-industry consultant Jay
Townley wrote "I... am very pleased with all of the grass-roots marketing
you guys have been generating. Great job, and thank you!" For more
information about Xtracycle, visit Xtracycle.com.
Landslides Aerial Photography -- Aerial photographer Alex Maclean has flown over most of the United States in a single-engine aircraft, literally leaning out the pilots window with a gyroscopically stabilized 35mm camera to capture the stories of the land below. I designed and produced a web site for Maclean and Landslides, to feature his editorial, educational, and architectural photographs. The site, landslides-aerials.com, has recently gone through a substantial design revision and no longer showcases my work. However, it contains some fascinating aerial photography.
Author John Spooner -- Bostonian John Spooner is the author of nine novels and non-fiction books. I worked with Spooner to promote Do You Want to Make Money Or Would You Rather Fool Around?, a book of contrarian investing advice couched in charming personal anecdotes and humor.